Helion by Fractal

A visual system for a designed product. Helion is the product and Fractal is the parent company. Utilizing a dynamic and organic brand, inspired from biomorphic and biomimetic aesthetic and principles used in the product’s design. This project was to first design a product exploring the combination of form, function and message. Then design a visual system for that product. Helion is a protective case for a laptop while also being an external solar power source. Fractal is a sustainable focused company with various products and sub-brands.